
Krea
VS
FLORA
Krea is the real-time playground where generation feels instant. FLORA is the production canvas your team ships campaigns on, with batch, Techniques and 50+ image and video models in one place.
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SIDE BY SIDE
FLORA vs Krea
| Krea | FLORA |
|---|---|---|
Surface | A real-time generation playground | A production-grade AI canvas |
Built around | The moment of generation | Everything after: batch, brand, review |
Batch | Multi-region within one composition | Permutation matrices across a campaign |
Workflow | One-off images, fast iteration | Node graph: models, Techniques, batch |
Reuse | Each generation starts fresh | Save workflows as Techniques anyone runs |
Models | Current real-time models | 50+ frontier image and video models |
Built for | Consumer-shaped, individuals | Teams: workspaces, roles, brand kits, audit |
Best for | Personal projects and social one-offs | On-brand campaigns produced at scale |
WHY SWITCH
Why teams switch from Krea to FLORA

Built for production, not play
Krea optimizes for the feeling of immediate creative response. FLORA optimizes for producing 200 on-brand assets across three campaigns by Thursday. Different jobs, different shape of tool. When the work has to ship, the moment of generation is only the first 5 percent.

Permutation batch, not just multi-region
Krea's batch marks several regions and generates in one pass, good for iterating on a single composition. FLORA's batch runs full permutation matrices across prompts, references, outfits and ratios, structured for review and roundtrip. A different shape of batch for a different shape of work.

Techniques encode your team's knowledge
Once your team dials in a hero-shot workflow or an editorial-look pipeline, save it as a Technique anyone can run with one input. Krea's strength is the immediate moment. FLORA's is making that moment repeatable across a whole team.

Built for teams, not individuals
Firefly's Photoshop integration, legal IP indemnification and Adobe procurement are real advantages. FLORA's counter: you own all output, your data isn't used for training, and commercially-safe models like Marey are built in.
FROM PLAY TO PRODUCTION
The 95 percent that comes after the moment
10K+
Permutation dimensions in a single batch: prompts, outfits, references and ratios. Krea's batch is multi-region within one composition.
0 setup
Prep once a Technique is saved: just the brief and a click, where Krea starts each generation fresh.
50+
Frontier image and video models on one canvas, behind every batch and Technique.
Teams
Workspaces, roles, brand kits and audit. Krea is a consumer-shaped, individual tool.
Who should pick what
Pick

Krea
If
The real-time generation moment is the part of the work you care about most, and you don't need batch, brand-fidelity Techniques, team workspaces or the production scaffolding that turns a generation into a campaign asset.
Pick
FLORA
If
You're producing campaign-quality work where the asset matters more than the moment, you need batch and brand fidelity, and you need teammates to run your workflows when you're not at the keyboard.
Go from brief to ship with FLORA
One brief, one Technique, a full campaign of on-brand variants.
Frequently asked questions
Everything else you might want to know before you talk to our team.
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