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AI fashion design, from concept to catalog

FLORA is an AI fashion design platform built for creative teams. Design and generate your line, explore colorways and visualize every look. All in one canvas, without the time and cost of a traditional shoot.

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Trusted by top creatives at

Two ways to work, one system

Fashion Studio for the everyday work

Built to go from a sketch to a render, through colorways and fabrics, to on-model and campaign imagery.

Your brand’s references and approved assets live in one place for every teammate and every model to pull from.

The canvas for deeper ideation and refinement

Chain models and steps together, work a detail down to the seam, and save what works to run it again.

Production-ready assets, either way

Review with your team, check the work against your brand guidelines, and export it to wherever it goes next.

Purpose-built

for high-craft teams

PRODUCT VISUALIZATION

Every piece,

brought to life

Go from first concept to finished design without a shoot. With AI fashion designer tools built into FLORA, turn a prompt or sketch into garments, colorways, and on-model imagery. All in one canvas, ready to refine and build on.

Bring it to life

Turn a pencil sketch into a real time clothing piece.

Try the piece on

Put the garment on a model to see how it looks.

Run the colorways

Explore size, fabric, and color across SKUs, then run the set.

SOCIAL CONTENT

Keep the feed full

drop after drop

Set your look, then post on-brand for every launch, restock, and trend moment, from one workspace.

Always-on, and always on-trend

Produce posts and stories for each launch without a shoot.

Styling content at scale

Show the range styled, on-figure, across looks.

Move at speed of culture

Post the trend while it’s still trending.

AD & CAMPAIGN CREATIVE

Launch the drop,

everywhere

Build the campaign look once, then adapt for every channel, from PDPs to billboards.

Start from one hero

Set the season's look, then carry it across the launch.

Set the season’s look, then carry it across the launch.

Reframe for every channel

Make aspect ratio magic and batch-edit hundreds of assets, all in canvas.

Localize per market

Tailor the drop for each region with a simple workflow.

Get started with fashion-first Techniques

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Headwear Accessory

Headwear on Model

Phil Franco

AI Did That

Headwear Accessory

Headwear on Model

Phil Franco

from AI Did That

Product recolor

Bring in your product image and color palette for easy and quick recolor

Kate Burmatnova

Product recolor

Bring in your product image and color palette for easy and quick recolor

Kate Burmatnova

Fashion meets Fine Art

Blend photorealistic model and outfit with hand painted surrealist backdrop.

Hezi Imbar

Fashion meets Fine Art

Blend photorealistic model and outfit with hand painted surrealist backdrop.

Hezi Imbar

Print/Pattern Replacement

Add your print/pattern and your sketch for easy print/pattern replacement

Kate Burmatnova

Flora

Print/Pattern Replacement

Add your print/pattern and your sketch for easy print/pattern replacement

Kate Burmatnova

from Flora

Fashion is pain.
FLORA is seamless.

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Frequently asked questions

Everything else you might want to know before you talk to our team.

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What is FLORA for fashion and retail teams?

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FLORA is the creative platform fashion, retail, and apparel teams use to design, visualize, and produce on-brand imagery across a whole line. It runs on a canvas with 170+ models, reusable Techniques, and a Fashion Studio, in enterprise beta, with controls for fabric, pose, color, and print.

What is AI fashion photography?

AI fashion photography uses generative models to produce on-figure and product imagery without a traditional photoshoot. Teams art-direct garments on models, poses, and settings on screen, then refine each shot until it matches the brand. FLORA does this on a canvas built for apparel and retail teams.

What is AI fashion design?

AI fashion design uses generative AI to help teams move from an initial idea to finished creative work faster. In FLORA, you can start with a prompt or sketch, generate and refine designs, explore colorways, and create on-model imagery, all in one canvas.

Can I use AI for clothing design, apparel, and dress design?

Yes. FLORA supports AI clothing design across the creative process, from first sketch to final look. Explore apparel and dress concepts, generate variations and colorways, and visualize pieces on-model, all within the same canvas.

Can FLORA create product photos without a shoot?

Yes. FLORA generates product and on-figure imagery on a canvas, so you fill PDPs and lookbooks without booking a studio, crew, or location. You art-direct each shot and refine it until it is ready to ship.

Does FLORA do on-model imagery?

Yes. You can style a garment on a model in any pose, setting, and colorway, then run the look across the range, with no shoot and no sample shipping.

How does FLORA handle a full collection?

FLORA applies one approved look across every SKU, color, and size from a single setup. A batch node produces the full assortment on-brand, so you set the direction once instead of shooting each style.

Does FLORA keep imagery on-brand?

Yes. Your references, approved assets, and standards live in one place every project and model pulls from, so imagery stays consistent across the line whether a designer or marketer makes it.

Is FLORA an AI fashion design generator?

Yes, but FLORA goes beyond one-off generation. Start with a prompt, sketch, or reference and generate fashion designs you can continue to refine, iterate, and build into a consistent collection, all within the same creative workflow.

Can FLORA work as an AI fashion designer?

Yes. FLORA brings AI fashion designer tools into one creative workflow. Start with a prompt, reference, or sketch, then generate and refine garments, explore variations and colorways, and build out a complete collection without starting over at every step.

How does FLORA use AI for fashion design?

FLORA uses AI for fashion design to help teams move from concept to catalog in one continuous workflow. Generate and refine designs, explore colorways, visualize pieces on-model, and create campaign-ready imagery without moving between disconnected tools.

What can FLORA do that general AI image tools can’t?

FLORA holds your exact product and brand fixed. Garments, logos, and details stay accurate across generations, where general tools tend to warp shapes and labels, and the output stays on your brand rather than a generic look.

Should my team use Fashion Studio or the canvas?

It's up to you. Fashion Studio covers the work fashion teams do every week, and anyone can use it without training. Reach for the canvas when a project needs something the Studio's tools don't do, or when someone on your team wants to build a workflow and save it for everyone else to run. Both are in every plan, and work moves between them.

2026