Brand
FLORA Brand Guidelines
Best practices for presenting the FLORA brand correctly and professionally.
Naming
FLORA is a single word and must be set in all caps.
The Company and the product must be referred to only as FLORA. Do not use derivatives or variants such as Flora, FLORA AI, FLORAFAUNA, FloraFauna, FLORA app, or similar constructions.
When referencing specific features or components, capitalize the accompanying noun.
i.e. FLORA Assets, not FLORA assets.
Sizing for Print & Digital
In digital settings, the minimum sizing for both the full logoform and the standalone Flower mark must be presented at a minimum of 24px in height.
In print settings, the full logoform must be printed at a minimum of 1 inch in length and the standalone Flower mark must be printed at a minimum of 0.5 inches.
Color & Contrast
Maintain sufficient contrast to ensure the FLORA logo remains clear and legible.
Spacing
Clear space ensures the legibility and impact of the logo by isolating it from competing visual elements such as copy or supporting graphics.
Maintain a minimum clear space around the logo equal to the height of the Flower mark, as shown.
The proportions of the logo lockup must remain fixed at all times. Do not stretch, condense, or alter the relative size of the Flower and logotype.
Logoform & Logomark Use
The FLORA logotype should always be paired with the Flower logomark in the primary lockup.
When space or legibility are constrained, the standalone Flower logomark may be used in place of the full lockup.
Full Logoform Lockup
Standalone Logomark
Do not isolate
Do not recompose
Do not modify
Brand Partnerships
When presenting partner logos alongside FLORA, maintain clear spacing and balanced hierarchy. Avoid placing logos too close together to preserve clarity and visual impact.
Use approved logo formats only. Do not alter color, scale, or proportions.
All co-branded materials must be reviewed and approved by both brands.