---
title: "AI Concepting: References to Twenty Directions | FLORA"
description: "Moodboarding and concept exploration on one canvas. Drop in your references and branch them into twenty directions side by side to compare real options."
url: "https://flora.ai/usecase-concepting"
---

# Take references to twenty directions

Moodboarding and concept exploration on a canvas built for adventurous branching.

[Start exploring for free](https://app.flora.ai/projects?flora_lp=%2Fusecase-concepting) [Get a custom demo](https://flora.ai/contact.md)

Trusted by top creatives at

## Purpose-built for how creative teams explore

### See every direction, side by side

Drop your references onto the canvas and branch them into twenty directions side by side, so you compare real options instead of describing them.

### Access every model in one place

Find the latest models all on the same canvas, so you art-direct across them and keep exploring without exporting and re-uploading between tabs.

### Make your best process re-runnable

When a workflow wins, save it as a Technique and run it again on the next brief, so the way you explore becomes something you reuse.

### Bring the team into the exploration live

Work with your team simultaneously on the canvas to ensure productivity and seamless handoff.

### Move work in and out without friction

Storage sync imports and exports assets between the canvas and your drive automatically.

## Get started with concepting Techniques

[Get started](https://flora.ai/techniques.md)

### Product Lookbook Grid

Turn products into styled grid layouts

Catherine Chung ⌾ from

FLORA

### Product to Ad Visuals

Make a compelling ad campaign of 4 visuals from 1 product shot

Hristina Mancheva ⌾ from

L8 Studio

### Book Drop

Mocks up front and back book covers

Claire Shin ⌾ from

Google

## Start exploring on the canvas.

[Start exploring for free](https://app.flora.ai/projects?flora_lp=%2Fusecase-concepting) [Get a custom demo](https://flora.ai/contact.md)

## Frequently asked questions

Everything else you might want to know before you talk to our team.

[Contact sales](https://flora.ai/contact.md)

### What is AI concepting?

AI concepting uses generative models to explore many creative directions from a brief fast, while outputs stay early and exploratory. On FLORA, you branch references into directions side by side, so you compare real options instead of describing them.

### Can FLORA build moodboards from my references?

Yes. FLORA builds directions from the references you bring, so exploration starts from your brand and taste, not a generic prompt. You blend references, extract a style, and branch into options on one canvas.

### How does FLORA explore many directions at once?

Each direction is a branch on the canvas, so they all live at once. Trying another costs almost nothing: copy a node, change a parameter, compare. Weak branches get cut, strong ones get built on.

### How is FLORA different from a one-shot AI generator?

A one-shot generator returns a single result and forgets the steps. FLORA's canvas keeps every step visible and editable, so a team holds a dozen open questions in one file and explores them in parallel.

### Can I reuse a concepting workflow?

Yes. When a workflow wins, you save it as a Technique and run it on the next brief, so the way you explore becomes something you reuse.